Reviewed foundations
Crawling, indexing, links and technical issues that may hinder discovery.
Help your website answer what future customers search for.
Use these services independently of the platform.Work on structure, content and technical foundations so search engines and people understand your offering and how to contact you.
Crawling, indexing, links and technical issues that may hinder discovery.
Services and content organised around prospective customers’ needs.
Queries, pages and enquiries reviewed to choose subsequent improvements.
Your website is live but your services rarely appear in relevant searches. Pages compete with each other or do not clearly explain the problems you solve.
We audit crawling, indexing, structure and content. We assign a search intent to each page, fix technical problems and prioritise improvements using available data. We measure enquiries and contacts as well as visits.
One page tries to explain all your services with generic messaging.
Each service has a useful, linked page prepared to answer a specific need.
Search visibility needs technical foundations and useful content. Prioritise actions using available data without promising a specific ranking.
Review indexable pages, structure and technical issues. When Search Console access is available, compare findings with queries and crawling data.
Relate your services to specific needs. Assign an intent to each page and identify missing or competing content.
Implement agreed fixes, copy and internal links. Review metadata, canonical URLs, sitemap and relevant structured data.
Observe indexing, queries and enquiries using available tools. Use results to decide which pages to expand or improve next.
Content should also make enquiries easy. If you use Nexional, we review journeys towards your channels or modules, keeping the experience clear from search to contact.
No. Search engines decide indexing and rankings, which depend on competition, content, authority and other factors. We define measurable actions and review progress.
This service focuses on organic visibility. Advertising campaigns, if proposed, have separate scope and budget.
Yes. The audit establishes what can be improved on the existing website and which changes depend on its technology or available access.
We define scope-appropriate indicators: indexed pages, relevant queries, visits and enquiries. Tools and review frequency are agreed in the proposal.